Nestlé Chef 40th anniversary What is it? Nestlé Chef is a food brand with a range of products sold directly to restaurants globally. Now in its 40th year, the company wanted to create a campaign celebrating the products and the industry. What did I do? Work closely with campaign strategists to formulate an array of initiatives, features and events. Initial interviews with Chefs unearthed a universal passion for the industry that got us salivating with ideas. The interviews became the basis for a podcast, "Kitchen Buzz", in which Chefs' spoke about their experiences, influences and the industry as a whole. Other initiatives included tutorial videos, an apprenticeship scheme and a 40th-anniversary banquet. These ideas were housed in a newly designed "pop-up" microsite, showcasing the Nestlé Chef product range. NEXT PROJECT Expedia
